For the umpteenth time yesterday I overheard someone in the supermarket stating how lovely a St Peters bottle was as it went into their trolley.
It's an interesting method of choosing your beer of choice, but I guess St Peters are to congratulated as the bottles are both a talking point and obviously a selling point.
Beer purists would state that the green glass isn't conducive to the best maintenance of the drink therein with the light able to see its way in, and the green brigade would comment how heavy the bottles are. Compare them to the new Adnams bottles which are positively lightweight by comparison.
For me though, it's all about the beer and I'm not really too convinced with much of the range. I've just opened a bottle of Amarillo, and although it's palateable enough it's a pretty poor example of a beer which uses this wonderful hop. So bearing in mind that the art of marketing seems to be something they have mastered, better efforts in brewing would now be welcome.