As well as the permanent beers I will have seasonal beers. These seasonals though will be representative of the season or a celebration of an annual occurrence. They won't just be any old new recipe with a name to match the time of year. The same seasonals will be brewed year in year out, and drinkers will look forward to each year's output.
It's far rarer in UK than in USA for regular and relevant seasonals to be produced, and it actually tends to be the older, perhaps more traditional brewers who do it. Harveys do it probably better than others although Shepherd Neame seasonals are anticipated highly in Kent although perhaps not so much further afield. I also look forward to finding Youngs Winter Warmer each year.
As is my want the beers will all be named so as to inform the punter what to expect, so the following beers will form part of my portfolio:
Light Mild for March (the alternative mild month)
Chocolate Stout brewed with massive amounts of Chocolate Malt for Easter
Strong Mild brewed for May (the current mild month)
Summer Lager a real and authentic lager, brewed throughout the Summer
Green Hop using the first pickings.
Bonfire Smoke a smoked style beer for the period around November 5th.
Winter Warmer a true strong warmer for those sipping nights around the fire.
Christmas Ale strong and spicy.
That's probably enough to cover the whole year. There's no need to brew beers for Valentine's Day or Halloween or St Georges Day or any other nonsense just to get another beer under your belt. These will be proper quality meaningful seasonals.
Having said that though there will be other beers brewed as and when the time is right. More on that next time.