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    Monday, 13 April 2009

    If I Owned A Brewery Part 4 - The Occasional Beers

    So we've ascertained from comments left that some people agree that beers don't need to have leftfield or interesting names to sell and that where a name gives an obvious indication of what the customer might expect it will lead to a more informed choice.

    The naming policy for my permenant and seasonal beers may be a tad boring, but the beers won't be. They will use the best ingredients and a sufficient quantity of each to impart good flavour. My beers won't simply be one mess of Fuggles and Goldings after another. It's fair to say they won't be particularly extreme though. These are going to be high production beers that will appeal to your ordinary beer drinkers as well as your aficionados. The occasional and one off beers though are likely to be more extreme and appeal to a more niche market.

    I am a member of that niche market myself. I've regularly blogged about interesting foreign beers that are being imported and have sang the praises of the more daring progressive brewers like BrewDog and Thornbridge. It's with these beers that I'm going to have some fun

    I'm not going to complicate matters too much though. Again you're going to have a fair idea what you're going to get by the way the beer is named. So my single hopped IPA brewed with Simcoe is going to have a name to reflect itself, and its' going to be really hoppy, the same goes for my other IPAs. I'll brew proper fruit beers with proper fruit, no juice but the real thing, and I'll experiment with ingredients like coffee, spices and barrel aging, but not too many of anything at a time.

    The beers will be produced when the time is right to source the right ingredients. It's not quite seasonality but there will be a method to the madness of why each beer is produced at a certain time. These beers will be bottled as will as produced cask conditioned; my other stuff may not see a bottle. And quality control here is of the utost importance as sadly all too many British BCAs are substandard. I won't allow mine to be

    Hopefully the consistency and quality of the regular stuff will see interest in these beers, and export deals will be on the table. It all seems too simple to be true, and of course it is all my fabrication, but it's a workable model I'd have thought.

    Next time I'll do pump clips and bottle label designs.

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