They've moved just a few miles away to the sprawling village of Broughton Astley which is still quite near to Junction 20 but not as close as Ullesthorpe. Whereas the previous shop doubled up as a farm shop and mini delicatessen, this one sells booze and homebrew stuff only.
The previous shop would have attracted tons of drop in trade from people visiting the garden centre and had ample parking. This shop is in the middle of a narrow main street with little parking. It really seems to be a strange choice of location. I seriously worry about the viability but hope my worries are unfounded.
As for the beer, I bought a few bottles including Parish Baz's Bonce Blower which should be fun. By the way, the shop is now called Quench which is very modern!!