I picked up a bottle of Summer Breeze at the weekend. To the uninitiated you would think this beer is brewed by a certain George Gale & Co Ltd; that being the company name emblazoned on both the front and back labels.
There is no mention of the actual brewing company Fullers anywhere although the postcode of the West London site can be spotted. A further deception exists on both the beer cap and the small neck label. Both have the old Gales horsehead emblem and the words "Established since 1847" No mention then of "Acquired in 2005".
So why should I care? Well, I'll try not to let it get my blood pressure too high, but obviously Fullers care enough to have made the decision not to print their own name anywhere. I have no real objection to their using the Gales name, especially if the beer existed before the takeover, although I'm not so sure it did. However a brief mention of the actual brewing company should be somewhere on the bottle.
After all even Greene King do that on their fake brewery beers such as Ruddles Rhubarb et al.