He has suggested that as a minimum alcoholic drinks should cost 50p per unit of alcohol. This would result in wine costing upwards of £4 a bottle, which of course decent wine already does; and supermarket beer and cider prices would need to increase and the ridiculously low price promotions such as this would have to stop.
This article cleverly informs us that a pint if beer would cost over £1. Now JDW would be putting the price of Ruddles Best up, but would anybody else be reducing their prices? I certainly don't think so. This is just another attack on drinkers and should be rejected at all costs. I'm pleased to see therefore that James Purnell who is effectively my boss and is a man I rarely agree with has suggested it won't be happening.