Freeminer Brewery of Gloucestershire are producing a new beer exclusively for the Co-Op chain of supermarkets. They already produce a couple of beers for them, one of which is fairtrade. This one is both fairtrade and organic.
I seek out new beers regardless of how ethical they may be, but I do like to shop fairtrade if at all possible.
Fairtrade beer in the UK usually means honey, and UK honey beers just don't float my boat. I can't even say I'm that struck by Belgian beers using honey. I drank a bottle of fairtrade Wychwood BeeWyched immediately after my bottle of Ruddles Rhubarb and I actually preferred the Rhubarb nonsense. The other Freeminer fairtrade beer Bumble Bee is also disappointing.
The difference here though, is that the fairtrade product is Demerera Sugar. Now obviously I am expecting another sweet beer, but at least it won't be bloody honeyfied. Hopefully after this, brewers can consider using other fairtrade products more often. I look forward to trying it and filing my report.