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    Tuesday, 9 October 2007

    Beck's Vier - There Is No Beer Here

    Driving home from the hospital on Saturday night I saw an advertizing van for Beck's Vier. The van was resplendent in its livery, and, I dare say, does a good job as a promotion tool up and down the country.

    Although brewed in Bremen, Germany, Beck's Vier is packaged in the UK and is only available in the UK at present.

    Vier is, of course the German word for "four", and this pale lager comes in at 4%. It certainly tastes like a watered down version of its more common brother, which, I have to say, is one of my least favourite beers I've ever tried. The odd thing is I prefer Vier in spite of its lack of body. It's still pretty poor though.

    The point of this blog entry is that at the back of the van there was written "There is no beer on this van". It got me thinking of a new slogan. Beck's Vier - There Is No Beer Here.

    It made me laugh during a stressful weekend! Thanks for listening!!


    The Beer Nut said...

    Ha ha! Excellent!

    For the sake of accuracy, and to prevent InBev coming round and smashing your windows, Beck's Vier is also available in Ireland.

    No, I don't know why.

    Bailey said...

    The Altstadthof microbrewery in Nuremberg uses the excellent tagline "Das Bier Von Hier", which your proposed Becks slogan reminded me of.