Non-conformist Scottish brewer BrewDog are launching a project this weekend where you can have a big say in a new beer to be brewed. As an unprecendented act of total democracy in the beer world, akin to Ebbsfleet United Football Club, decisions will be made by readers and viewers of their blog.
You can have the chance to choose the style of the beer, the malts and hops used, the ABV and starting gravity, any added extra ingredients (fruits/spices) and the beer's name and labelling.
BrewDog have the full support of their overseas importers so the final beer will hopefully be on sale somewhere near you early next year.
Beer Rocks as the project is called is open to all beer fans so tune in and have your say.