I bought a bottle of Coors Light yesterday. I know, I know, I'm a crazy fool, but it was knocked down to 50pence and the ticker in me made me do it as I've never drank it before.
Being curious, I then looked at the reviews at RateBeer to see how bad people whose opinion I trust think of the beer. I noticed that a fair few people have signed up for the site and rated Coors Light 5 out of 5 yet then gave Bud Light 0.5 out of 5; which is the lowest possible score.
Now I've not had Bud Light either, but I'm pretty sure these beers are not chalk and cheese, yet people clearly feel such a loyalty toward the one brand that they have a hatred of the other, and score them accordingly.
Having a ticker mentality I have never been bitten by the loyalty bug, but if I did, would I really hate a different beer which is to all intents and purposes the same thing (i.e. a bog standard flavourless lager)? I'm quite sure I wouldn't and I sure you, dear reader wouldn't either, so what makes these whippersnappers do so?
I would like to hear your thoughts. Saying that they should be sectioned is acceptable!