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    Saturday, 22 September 2007

    Magners Light - I Can Hardly Wait


    Those wonderful people from Bulmers in Ireland are really spoiling us now. They are about to release a lower calorie version of their over ice cider Magners in the UK. It will be the same 4.5% alcohol by volume, but will have approximately 91 les calories per 330ml bottle. Allegedly it is already selling well in Ireland.

    Regular readers will recall that I didn't think much to the ordinary version and I am quite sure that this 'light' version will be equally poor if not considerably worse.

    We are promised that it will be available in Asda from October 1st. I will probably be setting up a sleeping bag outside the night before in anticipation.

    Actually, thinking about it, isn't there another way of making Magners lower in calories? Just use extra ice!

    4 comments:

    Knut Albert said...

    There is a lot of crap that is selling well in Ireland!
    (Here in Norway, too!)

    The Beer Nut said...

    Amen to that, brother.

    Anonymous said...

    Yes it's a wonderful product! But for the record: Bulmers is not from ireland or in anyway affiliated with Magners. In fact, Bulmers is Magners' main competitor. Still a very nice product from Bulmers though!

    maeib said...

    Anonymous - No, Bulmers and Magners are the same thing. See this