In its place we will find Eiken Artois an oak-aged lager, described as "fruity, hoppy lager with subtle floral notes and hints of vanilla". I'll give it a whirl when I see it; it's got to be better than regular Stella.
One thing intrigues me though. Can anyone translate Steve McAllister's quote?: "It will drive the frequency of purchase by ensuring more occasions can be met by premium lager and will also drive shopper interest and penetration by encouraging more consumers from other categories to buy into it".
WTF?
3 comments:
"It's cheap enough that people who just buy lager to get hammered will buy it, however it also appeals to people who appear to have some sense of taste, as well as the idly curious, and obsessive-compulsive tickers."
Where do I get it?
We couldn't sell the last lot, so we're dumbing it down a bit so even the wifebeaters will give it a try
"I'm sorry, I've been on the WifeBeater since ten this morning and am now so pished that I'm peeing Peetermans."
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