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    Wednesday, 13 February 2008

    Eiken Artois Replaces Artois Bock

    I was pretty shocked to be truthful when it was recently announced that Artois Bock was being discontinued. I didn't think much to it, but it seemed to sell pretty well in my local Sainsbury's, and colleagues of mine sung its praises more than once. However, gone it will soon be.

    In its place we will find Eiken Artois an oak-aged lager, described as "fruity, hoppy lager with subtle floral notes and hints of vanilla". I'll give it a whirl when I see it; it's got to be better than regular Stella.

    One thing intrigues me though. Can anyone translate Steve McAllister's quote?: "It will drive the frequency of purchase by ensuring more occasions can be met by premium lager and will also drive shopper interest and penetration by encouraging more consumers from other categories to buy into it".

    WTF?

    3 comments:

    The Beer Nut said...

    "It's cheap enough that people who just buy lager to get hammered will buy it, however it also appeals to people who appear to have some sense of taste, as well as the idly curious, and obsessive-compulsive tickers."

    Where do I get it?

    Teh Southport Drinker said...

    We couldn't sell the last lot, so we're dumbing it down a bit so even the wifebeaters will give it a try

    haddonsman said...

    "I'm sorry, I've been on the WifeBeater since ten this morning and am now so pished that I'm peeing Peetermans."