Well you are too late and will now have to pay the astronomical 34p a pint. Supermarket chain Sainsburys have been forced to withdraw their cheapest cider brand from the offer of buy three bottles and get a fourth one free. The cider has the most basic of packaging and presumably the most basic of flavours, but it will still get you drunk.
To me 34p a pint is far too cheap anyway, but is not as bad as the 44 pence for a litre of lager I reported on in November.
Selling alcohol this cheaply does promote drunkenness, or at least bring it closer to people's level of affordability, but more importantly it is another nail in the coffin of the pub trade which is losing establishments at a fast rate of knots.
It's worrying that Sainsbury's feel the need to do this at a time when they are announcing their own beer awards. Clearly they have a schizophrenic outlook on alcohol sales.