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    Tuesday, 3 July 2007

    Leeds Brewery - A New and Daring Micro

    A new brewery has commenced production in England in the last couple of weeks. Leeds Brewery certainly seems to be going for it in a big way. They claim to have a wealth of experience within their ranks and are launching with a 20 barrel plant. They will have a permanent range of three beers to start with including a 4.8% dark mild, and are promising seasonal ales. Additionally they are offering party packs for home consumption which comprise three sizes of cask (up to 144 pints) and equipment to set up your own bar.

    What really takes my eye though, is the offer of a free 34 pint cask for anyone who gets a Leeds beer in their local. That seems too good to be true, but I guess it's a bold marketing ploy. I cannot see the offer lasting very long, but all power to them for this inventive initiative.

    I wish them well.

    1 comment:

    Knut Albert said...

    Up to 144 pints soundss like made for home consumption, indeed!