Today's Observer carries a story about a new real ale designed specifically for women.
19 year old Harriet Easton has spent 18 months and £35000 reserching a beer which she appears to believe will be perfect for women. Working together with Hanby brewery she has come up with a pale 4.2% ABV beer with orange extract.
Confusingly she has named it Harry's Beer rather than the more feminine Harriet's Beer which her name may have led her towards.
I fail to see this as being anything other than an expensive publicity stunt. Firstly I'm not sure women will go for this. If they like real ale they like it for what it is, and I am sure are not searching for a girly version. They will probably try it but will probably not agree it's a woman's beer. And if they don't like real ale I doubt they will try it anyway.
Being brewed by Hanby there's little chance of it getting national pub coverage either so it's all set up to fail.
I would be interested what female readers think. I'm sure you all have sufficiently discerning taste to agree that there is no need for a woman's beer. After all: good beer is for everyone.